In a recent study covering over a 1000 customers of a telecom client, we arrived at 14 factors that a majority of them consider important. Out of the 14 elements that customers mentioned
Going the omnichannel way is no longer a choice for brands. Customers expect brands to be reachable across channels including social media, apps, calls, emails as well as at the physical stores. A study
It is strange that some brands spend upwards of several hundred thousand dollars on market research and customer feedback, but don’t listen to the average customer on social media who is writing about his
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify
A Customer experience management (CEM) solution is an incredibly powerful tool to grow your business. With a CEM you can understand your customer needs better, resolve their issues faster and cross-sell more efficiently.
Augmented reality refers to the overlaying of physical environments with digital content and images to provide users an enhanced experience of reality. This experience has the power to transform the face of customer experience
Every industry has its own tried and tested methods of bringing new customers.
Companies usually use either a push strategy or a pull strategy to bring in new customers. A push strategy involves pushing the
Customers are the backbone of any brand. Given that they form the core of the business, often we see brands focus more on quantum of sales rather than the experience of sales. Customer experience
Why is social media now a crucial part of customer experience management?
We are now intimately familiar with clicks, likes, shares, pins, posts, tweets and so much more in our personal lives. It is not