Customers are the backbone of any brand. Given that they form the core of the business, often we see brands focus more on quantum of sales rather than the experience of sales. Customer experience
Why is social media now a crucial part of customer experience management?
We are now intimately familiar with clicks, likes, shares, pins, posts, tweets and so much more in our personal lives. It is not
Telecom is one of the most advanced industries when it comes to understanding customer behavior and consumption. In the past decade, telecom industry has seen massive technological advancements. This technology, backed by structured data,
A customer-centric culture is one where the focus is on the customer – both at the point of sale and post-sale. Ensuring that the customer has a positive experience is at the heart of
Organizations across industries are competing to win the trust and loyalty of customers. Understanding customers has become a priority. Several software solutions that record and analyze customer data are available. They fall into two
Customers today demand greater levels of autonomy, transparency, and responsiveness from their banks. They are spoilt for choice thanks to the increase in the income levels, easy access to information and ease of banking
Data analytics (DA) is the process of examining data to draw actionable conclusions. Data analytics requires specialized systems and software. Data analytics softwares range from basic reporting, online analytical processing to advanced analytics.
An organization could employ twenty thousand people, but to the customer, the person he deals with represents the organization. Developing positive customer relationships involve creating differentiated experiences that are also meaningful and memorable. A
While telecom companies have been striving to make themselves more customer centric over the past couple of decades, customer Experience Management(CEM) is the current hype in the industry. It is obvious that implementing CEM
Customer Experience Management (CEM) has been generally accepted as an effective tool to record and analyze customer information. However, when it comes to investing money in CEM, very few are willing to take the