According to Marketing Metrics, the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%. That
With worldwide air traffic projected to double in the next twenty years, the aviation industry is one of fastest growing industries in the world. What makes this
A big challenge for the airlines industry is that air travel, as a product, has become commoditized. The emergence of low-cost flights, price comparison sites, travel planning companies and unpredictable government regulations
Globally, the chatbot market has seen an explosive growth since 2015, growing at 35% CAGR. According to a report released by Juniper, chatbots will be responsible for
Over 2 billion people are using messaging platforms such as Facebook Messenger, Whatsapp and Telegram making them integral in peer-to-peer communication today. As conversations over
Customer experience as the true differentiator
With increasing commoditization across industries and easy access to raw materials from any geography, product and pricing have ceased to become differentiators. Consumers are now willing to
When it comes to integrating the latest technology, banks are usually among the last to make the transition. The reason is multi-fold: legacy systems, complex compliance requirements, old-school cultures and an understandably cautious approach
Focusing on customer experience is one of the most important things a company can do. Happy customers buy more, purchase
Customer relationship management (CRM) solutions have solved some of the most important problems for companies in the
The hospitality industry thrives on the “human element” – be it a restaurant, cruise or a hotel. In this increasingly