Employee engagement can be widely termed as the relationship between a company and the employee. It is a scenario where employees are focused on their work and show an interest in the company’s activities. An engaged employee has focus, and learns something new every day. An employee who is engaged is happy with his work and will not be thinking of leaving the company. Listed below are a few employee engagement strategies companies can implement.

Setting expectations: The employer needs to set expectations on the job role and specifications. The employee needs to understand what he will be doing, who he will be reporting to and a clear distinction between his role and his peers’. It is when there is no clarity in these, that employees become disheartened and it leads to conflicts between peers, superiors and the management.

Career advancement opportunities: It is very important for employees to understand and know the opportunities within a company, both lateral and vertical. They will also need to be educated on the policies relating to movement. This is so that their personal development plan can be mapped accordingly. The task of maintaining the PDP (personal development plan) is equally with the employee and the supervisor. Any assessments with regards to movement need to be transparent and the communications should be same for all as well.

Employee friendly policies: All company policies should be employee friendly. This should be as standard as possible between various grades. Something as simple as celebrating employee birthdays and major festivals can make a huge difference. It will help employees come together and celebrate, thus making them closer, while developing friendship and trust. Such employees are content employees and seldom leave companies.

Incentives, Rewards & Recognition: This is a major aspect of keeping employees satisfied. Hard work, meeting targets and over achieving them needs to be rewarded by means of incentives and rewards either monetary or otherwise. Employees who over achieve need to be recognized and felicitated in front of their peers. This is a huge incentive for the other employees to perform.

Appraisals: Regular appraisals are very important in any company. This is to ensure that the employees are aware of how they have performed and what their areas of improvement are. Regular trainings based on PDPs need to be allocated for the employees. This paves the way for the employees to grow in the organization.  Growth opportunities for the employees is an important way to retain them.

Activities and events: Companies should arrange a multitude of activities like cultural competitions and sports days. Employees beingpart of the organizing committees of these events and being involved in decision making helps motivate them.

Employee Surveys: Periodic surveys need to be rolled out by the company to find the mood of the employees. A core group needs to be formed with employees of all levels. There needs to be representation from the HR and senior management. Action plans need to be set and communicated to the whole organization.


To summarize, employee engagement comes down to honoring promises to employees and  keeping them motivated. An engaged workforce will go the extra mile, work with a lot of passion and have a connection with the company. These are the employees that will innovate and move the business forward.Organizations with such employees are more likely to succeed as they  have strong values built on trust and respect.


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