Augmented reality refers to the overlaying of physical environments with digital content and images to provide users an enhanced experience of reality. This experience has the power to transform the face of customer experience
Every industry has its own tried and tested methods of bringing new customers.
Companies usually use either a push strategy or a pull strategy to bring in new customers. A push strategy involves pushing the
In this technology-driven digital era, customer behavior and preferences are quite dynamic. Customers have taken control of purchase processes. They can compare similar offerings and make informed decisions. The availability and ease
Globalization has increased ease of access to raw materials across the globe. This, in turn, increased the pace of commoditization across industries. Coupled with the rapid integration of technology, it has resulted in consumers
Telecom sector is one of the fastest growing industries world over. The rapid pace of this industry across the globe has revolutionized the way people communicate.
Worldwide, the number of
Customer Experience is the sum total of all experiences a customer has with the brand. This spans the entire journey of the customer – right from researching about the product to a
Omni-channel retailing the new buzzword involves creating engagement and loyalty by seamlessly integrating the customers experience across all interaction channels – in store, on the web, on mobile devices, wearables etc.