Every industry has its own tried and tested methods of bringing new customers.
Companies usually use either a push strategy or a
archive
Category: Uncategorized
In this digital technology driven era, customers are the most dynamic element. They have taken control over not just their purchase processes but also in the ways they react or interact with their preferred
NPS® or Net Promoter Score® is the most simple and easy to use tool that measures customer loyalty. However it is also the most effective. A simple question “How likely are you to recommend
Rapid integration and dissemination of technology in modern lifestyle has resulted in consumers having endless choices at the convenience of their fingertips. This has enabled easy access to consumers favourite brands and in a
Telecom sector is one of the most volatile and fast growing industries world over. The rapid pace of this industry across the globe has revolutionised the way people communicate. Customer needs are constantly evolving
The customer in today’s world is intelligent, hyper connected and bombarded with choices. They are demanding nothing but the best and customer experience has become a critical aspect to the success
Customer Experience is defined as the sum total of all experiences a customer has with a particular business. This spans across the entire journey of the customer right from getting to know
Omni-channel retailing the new buzzword involves creating engagement and loyalty by seamlessly integrating the customers experience across all interaction channels – in store, on the web, on mobile devices, wearables etc.
Data is everywhere, it’s increasing at an exponential rate, today every two minutes we are generating the same amount of data as that was created from the beginning of time till the year 2000.
Businesses have always existed and customers too, what has changed is the impact one has on the other. Right from market stalls in the villages, where experience was always at the physical