Going the omnichannel way is no longer a choice for brands. Customers expect brands to be reachable across channels including social media, apps,
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It is strange that some brands spend upwards of several hundred thousand dollars on market research and customer feedback, but don’t listen to the average
“The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The
A Customer experience management (CEM) solution is an incredibly powerful tool to grow your business. With a CEM you can understand your customer needs
Augmented reality refers to the overlaying of physical environments with digital content and images to provide users an enhanced experience of reality.
With the advent of new technology and the entry of a lot of new players into the market, the telecom industry is now more commoditized than ever. Customer churn is at an all time
Every industry has its own tried and tested methods of bringing new customers.
Companies usually use either a push strategy or a
In this digital technology driven era, customers are the most dynamic element. They have taken control over not just their purchase processes but also in the ways they react or interact with their preferred
NPS® or Net Promoter Score® is the most simple and easy to use tool that measures customer loyalty. However it is also the most effective. A simple question “How likely are you to recommend
Rapid integration and dissemination of technology in modern lifestyle has resulted in consumers having endless choices at the convenience of their fingertips. This has enabled easy access to consumers favourite brands and in a